Branding stories, news and ideas
News, moments and work in progress
5-star Romania. A program for the future of Romanian tourism.
"5 Star Romania" is the first strategic brand activation program developed by Tomorrow Branding for Bibi Touroperator, following the extensive rebranding and repositioning process carried out together last year. The new concept represents a natural evolution of the Bibi brand and aims to redefine…
LensHub becomes Vizofia. From vision to a hub of visual precision.
A brand doesn’t change when it wants to be something else, but when it has become more than it once was. That’s how the rebranding journey of LensHub began, evolving into Vizofia, a brand that carries forward the experience, trust, and expertise built over years of collaboration with professionals…
Brand strategy: the foundation of every healthy brand
At Tomorrow Branding, we see brand strategy as a direct link between a company’s reality and the perception it builds in people’s minds. We don’t offer universal formulas. Instead, we start with each client’s specific context: business goals, target audiences, market challenges, and internal…
Two Tomorrow Branding identities awarded with LogoLounge Badge of Honor 15
We are happy to share that two of our visual identities have been awarded with LogoLounge Badge of Honor 15, an international recognition that celebrates outstanding logo design. At Tomorrow Branding, we focus on creating authentic and relevant brands through strategy, design, and brand experience.…
A moment of balance between branding and performance
This year, we had the honor of stepping onto the podium in a symbolic moment: the award ceremony for the hoop final, alongside Ms. Irina Deleanu, president of the Romanian Rhythmic Gymnastics Federation, and Mr. Emil Boc, mayor of Cluj-Napoca. It was a special occasion where our branding work met…
Trust through identity
In a field often seen as rigid and conservative, branding becomes an essential tool for differentiation, trust, and clarity. Through the rebranding process developed for the Mureșan Notarial Office, we discovered that the value of a notarial brand doesn't lie in the spectacular—but in seriousness,…
“Romania. Anywhere. Anytime.” nominated at the Top Hotel Awards
We are proud to announce that the initiative and brand positioning created for Bibi Touroperator – "Romania. Anywhere. Anytime." – has been nominated at the Top Hotel Awards, in the "Best Initiative for Supporting Local Tourism" category. This recognition validates our brand’s commitment to…
Valrom at ISH 2025. A Brand Evolution with visible impact.
At Tomorrow Branding, we believe that strong brands don’t just communicate—they transform industries. That’s why we are thrilled to see Valrom’s new brand identity come to life at ISH 2025, the world’s leading trade fair for HVAC & Water. This event is where the future of the industry takes shape,…
40 years of rock
Of stories sung on electric strings, of nights ignited by timeless riffs, and of emotions that shake the soul. Of unforgettable choruses, long roads filled with glory, and stages conquered with pure energy. Of friendships forged through music, applause that makes the heart resonate, and a spirit…
Between freedom and focus
„Oriunde” nu este doar un cuvânt, ci o invitație la explorare fără limite. Este despre libertatea de a descoperi locuri noi, dar și despre bucuria de a te întoarce acolo unde te simți acasă. Într-o lume în care harta călătoriilor se extinde constant, conceptul de „Oriunde” capătă noi nuanțe. Poate…
565 years of Bucharest
On the 565th anniversary of Bucharest's first documented mention, we had the honor of creating a special visual identity to mark this historic moment. Drawing inspiration from the city's current brand identity, we transformed the letter 'B', which represents Bucharest, into a unified wordmark…
Cargo and the Ploiești Symphony Orchestra at Sala Palatului
(Photo Cătălin Ilnițchi) Într-o seară memorabilă, la Sala Palatului din București, am avut privilegiul de a însoți trupa de rock Cargo într-un moment definitoriu atât pentru cariera lor, cât și pentru rockul românesc. Cargo, o emblemă a scenei rock românești, a făcut un pas îndrăzneț și a colaborat…
Romfulda natural yogurt was awarded at Gust Ales 2023
We are thrilled that Romfulda Natural Yogurt has been recognized with the Gustul Ales 2023 award for Acidophilus Dairy Products. This is a triumph for Romfulda, which has confirmed its commitment to creating products full of goodness and taste, but also for us, confirming that our design has…
5 years of brand building alongside Romanian Rhythmic Gymnastics Federation
Over the course of a 6-year active partnership, Tomorrow Branding and the Romanian Rhythmic Gymnastics Federation have closely collaborated on strategy and brand development, crafting an authentic story in the world of sports. Together, we've transformed the federation through a nationally…
A brand for 20 years with thousands of valuable partnerships
After a comprehensive rebranding in 2020, we are also collaborating with Rematinvest to define the brand identity for their 20th-anniversary celebration. As active partners in brand development, we worked together to convey a strong commitment to the environment and to emphasize excellence in waste…
A partnership with Danish Technical University to create a brand for a groundbreaking technology
We are proud to announce a groundbreaking partnership with the esteemed Danish Technical University (DTU), a global leader in technological advancements. This collaboration marks a pivotal moment as Tomorrow Branding takes on the responsibility of crafting the brand identity for one of DTU's…
Passing the 10 years milestone in volunteering and youth work impact
A decade is a significant milestone, especially when it is marked by active involvement in youth, volunteering and community development. We at Tomorrow Branding proudly congratulate our friends at A4ACTION on passing the remarkable milestone of 10 years.
Branding for NGOs
Branding is the heartbeat of any successful NGO, a potent tool that transcends mere logos and slogans. From a branding agency's perspective, it's the key to forging deep connections, garnering support, and driving social change. A compelling brand identity distinguishes an NGO from the crowded…
Crafting brands for stories of passion behind the brew
Sipping on a cold, locally brewed craft beer it’s a great experience. From the first pour to the last drop, it's a feeling that goes beyond taste. It's about the...
Our logo for Romfulda has been awarded with Logo Lounge Badge of Honor 14
We are excited to announce that our identity design for Romfulda has been honored with the LogoLounge Badge of Honor 14. This marks the fourth consecutive year that we have received this prestigious recognition. Stay tuned for more details about the project, which will be available soon.
Unveiling the magic: branding the Rhythmic Gymnastics Junior World Championships
In the world of sports, there are few events that capture the imagination quite like the a World Championships. This unique and prestigious competition showcases the grace, precision, and sheer artistry of young gymnasts from around...
Change as brand opportunity
Change is constant for a business. Change challenges companies to evolve. The brand, foundational to a business idea, defines its identity. Throughout various stages of growth, product shifts, expansion, and facing challenges, change is inevitable. Embracing change as a brand opportunity is crucial…
A new brand for a mosaic of people and digital
Creating digital products that solve real problems and drive meaningful results is harder than ever - particularly in B2B. Expectations for digital experiences that "just work" are unprecedented. Competition from new market entrants is cutthroat. And the demand for innovation is insatiable.
A brand for a pioneering institution
From a series of pro bono projects, we worked with Şcoala Gimnaziala Ştefan Pascu to tell the story of a brand and a remarkable personality both for the institution and...
5-star Romania. A program for the future of Romanian tourism.
"5 Star Romania" is the first strategic brand activation program developed by Tomorrow Branding for Bibi Touroperator, following the extensive rebranding and repositioning process carried out together last year. The new concept represents a natural evolution of the Bibi brand and aims to redefine…
LensHub becomes Vizofia. From vision to a hub of visual precision.
A brand doesn’t change when it wants to be something else, but when it has become more than it once was. That’s how the rebranding journey of LensHub began, evolving into Vizofia, a brand that carries forward the experience, trust, and expertise built over years of collaboration with professionals…
Brand strategy: the foundation of every healthy brand
At Tomorrow Branding, we see brand strategy as a direct link between a company’s reality and the perception it builds in people’s minds. We don’t offer universal formulas. Instead, we start with each client’s specific context: business goals, target audiences, market challenges, and internal…
Two Tomorrow Branding identities awarded with LogoLounge Badge of Honor 15
We are happy to share that two of our visual identities have been awarded with LogoLounge Badge of Honor 15, an international recognition that celebrates outstanding logo design. At Tomorrow Branding, we focus on creating authentic and relevant brands through strategy, design, and brand experience.…
A moment of balance between branding and performance
This year, we had the honor of stepping onto the podium in a symbolic moment: the award ceremony for the hoop final, alongside Ms. Irina Deleanu, president of the Romanian Rhythmic Gymnastics Federation, and Mr. Emil Boc, mayor of Cluj-Napoca. It was a special occasion where our branding work met…
Trust through identity
In a field often seen as rigid and conservative, branding becomes an essential tool for differentiation, trust, and clarity. Through the rebranding process developed for the Mureșan Notarial Office, we discovered that the value of a notarial brand doesn't lie in the spectacular—but in seriousness,…
“Romania. Anywhere. Anytime.” nominated at the Top Hotel Awards
We are proud to announce that the initiative and brand positioning created for Bibi Touroperator – "Romania. Anywhere. Anytime." – has been nominated at the Top Hotel Awards, in the "Best Initiative for Supporting Local Tourism" category. This recognition validates our brand’s commitment to…
Valrom at ISH 2025. A Brand Evolution with visible impact.
At Tomorrow Branding, we believe that strong brands don’t just communicate—they transform industries. That’s why we are thrilled to see Valrom’s new brand identity come to life at ISH 2025, the world’s leading trade fair for HVAC & Water. This event is where the future of the industry takes shape,…
40 years of rock
Of stories sung on electric strings, of nights ignited by timeless riffs, and of emotions that shake the soul. Of unforgettable choruses, long roads filled with glory, and stages conquered with pure energy. Of friendships forged through music, applause that makes the heart resonate, and a spirit…
Between freedom and focus
„Oriunde” nu este doar un cuvânt, ci o invitație la explorare fără limite. Este despre libertatea de a descoperi locuri noi, dar și despre bucuria de a te întoarce acolo unde te simți acasă. Într-o lume în care harta călătoriilor se extinde constant, conceptul de „Oriunde” capătă noi nuanțe. Poate…
565 years of Bucharest
On the 565th anniversary of Bucharest's first documented mention, we had the honor of creating a special visual identity to mark this historic moment. Drawing inspiration from the city's current brand identity, we transformed the letter 'B', which represents Bucharest, into a unified wordmark…
Cargo and the Ploiești Symphony Orchestra at Sala Palatului
(Photo Cătălin Ilnițchi) Într-o seară memorabilă, la Sala Palatului din București, am avut privilegiul de a însoți trupa de rock Cargo într-un moment definitoriu atât pentru cariera lor, cât și pentru rockul românesc. Cargo, o emblemă a scenei rock românești, a făcut un pas îndrăzneț și a colaborat…
Romfulda natural yogurt was awarded at Gust Ales 2023
We are thrilled that Romfulda Natural Yogurt has been recognized with the Gustul Ales 2023 award for Acidophilus Dairy Products. This is a triumph for Romfulda, which has confirmed its commitment to creating products full of goodness and taste, but also for us, confirming that our design has…
5 years of brand building alongside Romanian Rhythmic Gymnastics Federation
Over the course of a 6-year active partnership, Tomorrow Branding and the Romanian Rhythmic Gymnastics Federation have closely collaborated on strategy and brand development, crafting an authentic story in the world of sports. Together, we've transformed the federation through a nationally…
A brand for 20 years with thousands of valuable partnerships
After a comprehensive rebranding in 2020, we are also collaborating with Rematinvest to define the brand identity for their 20th-anniversary celebration. As active partners in brand development, we worked together to convey a strong commitment to the environment and to emphasize excellence in waste…
A partnership with Danish Technical University to create a brand for a groundbreaking technology
We are proud to announce a groundbreaking partnership with the esteemed Danish Technical University (DTU), a global leader in technological advancements. This collaboration marks a pivotal moment as Tomorrow Branding takes on the responsibility of crafting the brand identity for one of DTU's…
Passing the 10 years milestone in volunteering and youth work impact
A decade is a significant milestone, especially when it is marked by active involvement in youth, volunteering and community development. We at Tomorrow Branding proudly congratulate our friends at A4ACTION on passing the remarkable milestone of 10 years.
Branding for NGOs
Branding is the heartbeat of any successful NGO, a potent tool that transcends mere logos and slogans. From a branding agency's perspective, it's the key to forging deep connections, garnering support, and driving social change. A compelling brand identity distinguishes an NGO from the crowded…
Crafting brands for stories of passion behind the brew
Sipping on a cold, locally brewed craft beer it’s a great experience. From the first pour to the last drop, it's a feeling that goes beyond taste. It's about the...
Our logo for Romfulda has been awarded with Logo Lounge Badge of Honor 14
We are excited to announce that our identity design for Romfulda has been honored with the LogoLounge Badge of Honor 14. This marks the fourth consecutive year that we have received this prestigious recognition. Stay tuned for more details about the project, which will be available soon.
Unveiling the magic: branding the Rhythmic Gymnastics Junior World Championships
In the world of sports, there are few events that capture the imagination quite like the a World Championships. This unique and prestigious competition showcases the grace, precision, and sheer artistry of young gymnasts from around...
Change as brand opportunity
Change is constant for a business. Change challenges companies to evolve. The brand, foundational to a business idea, defines its identity. Throughout various stages of growth, product shifts, expansion, and facing challenges, change is inevitable. Embracing change as a brand opportunity is crucial…
A new brand for a mosaic of people and digital
Creating digital products that solve real problems and drive meaningful results is harder than ever - particularly in B2B. Expectations for digital experiences that "just work" are unprecedented. Competition from new market entrants is cutthroat. And the demand for innovation is insatiable.
A brand for a pioneering institution
From a series of pro bono projects, we worked with Şcoala Gimnaziala Ştefan Pascu to tell the story of a brand and a remarkable personality both for the institution and...

























