AHA is about ideas and experiences. AHA is about the unobtrusive unconventional. AHA is about the many paths of manifestation and confirmation. These were the directions from which we started in building the brand for the AHA Youth Center, a manifestation space for NGOs.

Identity is based on the concept of input, transformation and output. AHA facilitates transformation with each event or action, following a well-established thread/path. The dynamism of the brand helps to adapt to each type of activity and to strengthen the center’s mission.

RuralNet is a network dedicated to creating cooperation among rural NGOs. It is founded on three core principles: growth, cooperation and fruition.

To convey these aspects, we built a brand identity that is based on two petals that lay the foundation of the network. They turn into the flower that only grows step by step, with each individual collaboration becoming more and more complex, just like the RuralNet network.

Heritage Youth Perspective is a project and platform that aims to promote the cultural heritage and crafts of 5 European countries: Romania, Denmark, Portugal, North Macedonia and Spain.

The branding for this NGO project started from the creation of a versatile, dynamic symbol that would accompany every communication opportunity and that would discreetly transform into brand graphic devices. Thus the identity is based on the dynamic symbol “H” which grows, transforms or incorporates elements to convey and mark the heritage not yet fully discovered by the public.

Following a joint national initiative, several Ilfov County Youth Foundation non-governmental organisations united to help develop the resources and opportunities for young people in Romania. We supported the foundation by creating a new visual identity and brand direction for free.

Starting with Ilfov’s “young people for the future” slogan, we combined “words” with “facts” by creating two relevant symbols which reflect a young and personal style. The hand symbolises a common youth greeting and is designed to feel approachable. While the bottom of the hand represents a speech bubble, which is an important way of reminding the younger generation that Ilfov is easy to talk to. The colours are deliberately striking. They add a playful element to the charity organisation and help them stand out when displayed for advertising purposes.

Romișcare Sport Association is an NGO that aims to develop sports actions and activities among young people and promote sport as a lifestyle. We created a name and a brand that expresses dynamism to help the association’s mission and to create a fresh and animated landscape, in tune with the scope of the NGO’s projects.

Digital Youth is an NGO project that aims to develop youth workers and digital skills among young people. We built a brand based on the digital youth worker symbol made of digital connections.

Thus the youth worker and the digital connection become the key elements of the brand universe, completing the communication landscapes.

Cooperation between 5 countries to promote interculturality, acceptance and to combat discrimination is the theme of this NGO project. The brand identity is represented by the symbolization of the connection between nations through a logo that symbolizes from the positioning of these countries on the map.

Being a project with a complex and lasting development, we worked together with multicultural teams to define and complete the brand in all its touchpoints and manifestations.

Through the implementation of this NGO project, more than 300 young people were able to talk with local authorities and youth experts about the problems they encounter in their communities, so that viable solutions can be found for them.

Our mission was to build a brand that facilitates the implementation and promotion of actions and results. Thus, the brand identity conveys communication, discussion and collaboration, key elements of the approach.

We have built a serious brand for a serious cause, often ignored, to create the framework for improving a phenomenon that is gaining momentum in schools: Bullying. The identity is based on the concept of awareness followed by elimination of problems.

The Romanian youth association, A4ACTION, set up 6 events dedicated to non-formal education via a caravan. With the help of 5 other associations, the event would arrive at different locations across the Ilfov county on specific dates. They approached us to help establish the name and brand identity for the project.

Nomad is a journey that continuously seeks to promote education, a constant movement and manifestation, as it is visually illustrated by the location symbol. It’s a brand that speaks about the characteristic of a generation: the continuous journey towards new discoveries, the reshaping to the dynamism of the world, where the static is almost lacking. We are all nomads in the journey towards self-discovery.

To enhance both the communication of events and the memorability of the name, we created “location” – a guiding symbol that makes it easy for young people to identify the information needed to take part in the caravan events. The location is the starting point where other nomadic, hipster elements are built. The graffiti pattern adds personality to the brand identity and encourages action – marking the passage of the caravan through different locations.

The brand communication we created accurately reflects the brand spirit. Thus, the travellers are imprinting their personal mark on all locations. The colour choices and word style represent youthfulness, which helps to generate closeness and trust. While the logo with the location symbol allowed communication to be developed.