A virtual assistant for all your needs


A flexible brand for a service that creates innovation in the relationship with customers: Victor chatbot from Up Romania.

In 2022, Up Romania expanded its interaction channels with customers by launching a virtual assistant, Victor, dedicated to companies that use Up tickets, but also to those who are going to become Up customers. The chatbot is available on the company’s upromania.ro and uponline.ro platforms.

We worked together with the Up team to give an identity to the product and, of course, to Victor. We created a versatile identity that can be modulated and adapted to suit all Up platforms, from simple to complex. The identity contains three main components that define the product: the symbol, the wordmark and the character, Victor.

Versatile, likeable and flexible, Victor becomes an important point of interaction, a brand that creates a new link between customers and company.


Financial products


Brand strategy
Brand identity
Digital design