THINKUAL

Inside thinking for outside value

Thinkual brand Tomorrow Branding 1 4 uai

ABOUT PROJECT

Thinkual helps entrepreneurs and small and medium-sized organizations improve by defining and implementing effective business processes.

We worked together with Thinkual to develop a brand that incorporates the company’s services and know-how. Thus we created Thinkual, a unique name that conveys the continuous thinking necessary to build effective business processes.

The name is continued by the brand positioning “Inside thinking for outside value” which conveys the company’s involvement in getting to know each individual customer in order to offer a solution as best adapted to their needs.

LINE OF BUSINESS

Consulting

SERVICES

Brand strategy
Naming
Verbal identity
Brand architecture
Brand identity
Motion design
Digital design

Thinkual symbol Tomorrow Branding 2 uai
Thinkual logo Tomorrow Branding 2 uai
Thinkual brand font Tomorrow Branding uai
Thinkual brand colors Tomorrow Branding uai
Thinkual brand architecture Tomorrow Branding 1 1 uai

The brand identity is based on the symbol of the arrow that creates business directions, directs resources and know-how and opens the way to new opportunities, from the inside out. Thus, the symbol of the tree made of arrows becomes the central element of brand communication.

The flexibility of the brand, which starts with elements derived directly from the visual identity, allows the brand to continuously innovate and adapt to each line of business. Thinkual manages to differentiate itself in a unique way in a sector with rigid brands and to communicate in a clear way “Inside thinking for outside value”.

Thinkual brand asset Tomorrow Branding 2 1 uai
Thinkual brand asset Tomorrow Branding 1 1 uai
Thinkual brand materials Tomorrow Branding 2 1 uai
Thinkual brand billboard Tomorrow Branding 3 uai
Thinkual brand asset Tomorrow Branding 5 2 uai
Thinkual brand communication Tomorrow Branding 1 uai
Thinkual brand catalogue Tomorrow Branding 1 1 uai
Thinkual services animation Tomorrow Branding 1
Thinkual services animation Tomorrow Branding 3
Thinkual services animation Tomorrow Branding 4
Thinkual services Tomorrow Branding 1 1 uai
Thinkual brand asset Tomorrow Branding 3 uai
Thinkual brand asset Tomorrow Branding 4 uai
Thinkual brand website Tomorrow Branding 3 1 uai