NEWS

The branding behind a five-star experience. Grand Hotel President.

Grand Hotel President branding Tomorrow Branding 1 1 uai

This weekend, Grand Hotel President officially opened its doors in Băile Felix. Part of President Hotels & Resorts and the first hotel in the Romania of Five Stars initiative, Grand Hotel President represents far more than an investment in a new building. It marks the beginning of a new chapter for one of Romania’s most renowned resort destinations.

For the Tomorrow Branding team, this project was an opportunity to create a brand identity that reflects the same level of excellence as the guest experience itself.

In premium hospitality, the experience begins long before a guest enters their room. It starts with the very first impression. With the way the brand communicates. With the names of the spaces. With the tone of voice. With the signage. With the materials guests touch. With every detail that shapes the perception of the overall experience. In a five-star hotel, branding is not a decorative element. It is part of the product itself.

For Grand Hotel President and President Hotels & Resorts, we developed both the brand strategy and the complete visual and verbal identity ecosystem. Starting from the resort’s positioning and core values, we created a cohesive brand experience designed to be reflected in every interaction with the guest.

Grand Hotel President branding Tomorrow Branding 4 uai

Grand Hotel President branding Tomorrow Branding 7 uai

Grand Hotel President branding Tomorrow Branding 6 uai

Grand Hotel President branding Tomorrow Branding 8 uai

In premium hospitality, the guest experience begins long before a guest enters their room. It starts with the very first impression. With the way the brand communicates. With the names of the spaces. With the tone of voice. With the signage. With the materials guests touch. With every detail that shapes the overall experience. In a five-star hotel, branding is not a decorative element. It is an integral part of the product.

For Grand Hotel President and President Hotels & Resorts, we developed both the brand strategy and the complete visual and verbal identity ecosystem. Starting from the resort’s positioning and core values, we created a cohesive brand designed to be reflected in every guest interaction.

A detail is never just a detail

Perhaps the most important lesson from this project is that memorable experiences are built through hundreds of small decisions. The same attention to detail reflected in the hotel’s architecture, design and service must also be present in its brand. Because when every element tells the same story, a brand becomes more than something you see. It becomes something you feel.

A new chapter

The opening of Grand Hotel President marks the beginning of a new chapter for President Hotels & Resorts. We are proud to have contributed to this journey and would like to thank the entire President team for their trust, commitment and the high standards they have upheld from day one.