Rebranding a leader in recycling

In order to convey the forward-looking mission of the company, as well as its integrated and controlled process of collecting, processing and valorization of materials, we created the message “For recycling”. The company commits to continue the process focused on transparency and traceability, ensuring the meticulous preparation of resources for recycling partners.

To emphasize the brand message, we also built a super graphic device that incorporates these attributes: the symbol of infinity that unfolds for the most efficient valorization of resources for recycling. The symbol becomes the central element that incorporates, envelops, guides and speaks at every step of the company’s 360-degree integrated process.

The components of the brand universe unify into communication landscapes that propel the company toward its aspirations.. Brand communication opens both to the B2B environment and to the general public, where the company undertakes an educational role.

With a complex brand implementation in multiple locations, with diverse brand materials, with adaptations on brand architecture components and with brand engagement elements, the brand unfolds, helping the company in its commercial endeavors and beyond.

We developed for Rematinvest a custom font that incorporates the brand’s attributes and can be used in the many touchpoints and environments in which the company operates.

Inspired by the fluid forms of recycling and the hard ones of the technical process it involves, we created a modern font, with fluid serifs only on some characters, to convey the disintegration and reconstruction, essential processes in recycling.

The brand environment has also been translated into the design and systematization of the many locations where the company operates. We created a modular system to generate identification and unify these locations that have different structures and typologies. Thus, Rematinvest is recognized as a unit in all areas.