NEWS

LensHub becomes Vizofia. From vision to a hub of visual precision.

A brand doesn’t change when it wants to be something else, but when it has become more than it once was. That’s how the rebranding journey of LensHub began, evolving into Vizofia, a brand that carries forward the experience, trust, and expertise built over years of collaboration with professionals in ophthalmology and optometry.

Starting from an in-depth analysis of the brand, the team, and its market perception, we uncovered an essential truth: LensHub was no longer just a lens supplier, but an active partner for doctors, clinics, and patients. From this insight emerged a new meaning, a hub of precision, health, and ocular technology, bringing together science, technology, and care for the eyes under one shared vision.

The new name, Vizofia, emerges from the meeting between vision and ophthalmology, expressing the transition from “visual” to “ophthalmologic,” from the clarity of perception to the complexity of science. Its visual identity is built from geometric forms that evoke the eye and precision, with patterns and dynamics inspired by corneal topographies and lens design.

The brand’s structure was developed around five key directions: Soft Lenses, Special Lenses, Eye Health, Lens Care, and Technology & Support; components that define Vizofia as a complete ecosystem dedicated to professionals in the field.

For Tomorrow Branding, Vizofia represents more than a new identity. It is an example of how branding can translate science into emotion, technology into trust, and vision into a shared human language. The project was officially launched in November 2025 at the RCLSO Congress in Sibiu, through a dedicated workshop on advanced contactology and myopia management.

Full case study coming soon.