No threads left behind

ABOUT PROJECT

For Hound Bytes, a Romanian cybersecurity startup with a global mission and ambition, we built a brand that translates technological complexity into visual simplicity. Guided by the brand idea “No threads left behind,” the identity starts from a core element: the bit line.

This line subtly transforms the letter “h” into a “b” and “y” into a “g,” suggesting Hound Bytes’ active presence in clarifying, securing, and filtering digital data. The brand becomes a metaphor for continuous vigilance and intelligent intervention.

The visual system extends this logic across the entire brand ecosystem — icons, illustrations, interfaces — all structured around the same binary principle. The identity becomes a scalable, recognizable tool, perfectly suited for a next-generation tech business.