FYN

Fynancial fynesse

ABOUT PROJECT

A name, a brand and a fresh approach in a rigid market

The market for financial and accounting services is a difficult and rigid one in terms of embracing innovation and modernity. This was the first challenge of this project. Our client wanted a fresh and modern brand, but which would preserve the seriousness of a field with serious implications.

We created Fyn, a simple, playful name that places the company in the modern and daring sphere. The name continues with a brand positioning that speaks of the subtle implications of the services offered by the company: “Fynancial fynesse”.

The brand identity starts from the concept of “financial beauty”. To animate the financial field, we built an identity that metaphorizes the signs of financial operations in the form of a flower, to convey growth, fruition, beauty and finesse.

INDUSTRY

Financial services

SERVICES

Brand strategy
Brand positioning
Naming
Verbal identity
Brand identity
Brand communication
Motion

A brand universe for financial beauty

The brand’s ecosystem further extends the notion of “financial beauty.” The company logo becomes the central element that beautifies the financial universe and its elements: graphs, numbers, mathematical operations, etc.

Brand communication focuses on the quality of the company’s services. The extremities of the petals seamlessly transform into arrows that guide the financial system. These arrows forge pathways, uncover solutions, address challenges, and assist clients in comprehending this complicated domain.

Fynancial fynesse

A name, a brand and a fresh approach in a rigid market

INDUSTRY

SERVICES

A brand universe for financial beauty

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