Together against food waste

ABOUT PROJECT

At Tomorrow Branding, we had the privilege of contributing to the story of an institution with a special role: the Food Banks Network. We embarked on a rebranding journey to amplify their message and mission: “Together against food waste”.

In the rebranding process, we took care to preserve the heart of the Bank’s identity – literally. The central motif, the heart held in the hands, was not only preserved, but finished, to illustrate more clearly the care and dedication that the Bank shows to the community. This symbol, now refined, takes shape as the main graphic device of the brand, evoking transformation, growth and encirclement, thus symbolizing the warm embrace that the Food Bank offers to those in difficulty, but also to partners.

The Food Bank not only collects and distributes food, it builds bridges of humanity and makes resources more efficient. In the new visual identity, every graphic element aims to reflect this strong message of community and support.

Today, the Food Bank promotes a visual identity that not only reflects its purpose, but also invites partners and beneficiaries to be part of a national network of solidarity.