Reinforcing Donau as leading app developers with an innovative rebrand

Donau is a Romanian company that develops its own applications aimed at streamlining and simplifying sales activities and business processes.

As the company continued to rapidly develop, they were keen to strengthen their market position and consolidate its product portfolio. Donau approached us to develop a new brand identity and strategy for the company.


A unique brand identity for the entire product portfolio

In its 15 years of activity, Donau has developed a portfolio of products and applications based on its unique knowledge.

We positioned these resources under the same brand core: “Integrate to grow”. The idea took shape as a monolithic brand architecture and a unitary for the entire product portfolio.

This strategy aims to simplify branding and communication efforts both internally, where employees share the same resources and know-how for products. As well as externally, where a clearer communication of the unity between applications and their integration possibilities was possible.


An infinite and scalable visual system

The new visual language we created revolves around the concept of construction and integration. It symbolises Donau’s own competencies and integrates them with the businesses to which they address.

We built all brand resources from a 30-degree angle. The new visual system is scalable, allowing the construction of both communications specific to each product, as well as resources common to all products.


Visual construction suited to its environment

The brand has been scaled to suit the native environment of Donau – the digital environment.

The process of visual construction began with the company website and continued with the redesign of the applications interfaces.


The impact of the rebrand

Following the completion of the rebranding, Donau has confirmed its position as a trusted partner. The fresh visual identity captures the dynamism of the economic reality in which their partners operate in, as well as their commitment to developing new solutions using the latest technology.

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