This year, the international Rhythmic Gymnastics World Challenge Cup in Cluj-Napoca reached its sixth edition, a moment that gave us the opportunity to reflect on the brand journey we’ve been part of since the very beginning, in 2019, together with the Romanian Rhythmic Gymnastics Federation.

As an agency, Tomorrow Branding has supported this project with the same rigor and sensitivity that gymnasts bring to the floor: consistent effort, attention to detail, and a balance between strength and grace. Over time, the competition’s brand has matured, maintaining its elegance and energy in line with the values of the sport it represents.

This year, we had the honor of stepping onto the podium in a symbolic moment: the award ceremony for the hoop final, alongside Ms. Irina Deleanu, president of the Romanian Rhythmic Gymnastics Federation, and Mr. Emil Boc, mayor of Cluj-Napoca. It was a special occasion where our branding work met real performance, where visual identity and athletic identity came together in an event that stands for more than competition: a celebration of discipline and passion.