ROOFT
Contactology for every eye
ABOUT PROJECT
Protection and clarity in a brand for the future of contactology
ROOFT is an innovative Romanian company dedicated to vision care through contactology and advanced contact lens solutions. For this project, we built a coherent and memorable brand from the ground up—one that reflects both medical expertise and empathy toward the patient. The process began with the naming: “ROOFT” captures the essence of the company—ROmania + OFTalmology—while also evoking the idea of a “roof” as a symbol of protection offered to the eyes.
The visual identity is centered around a minimalist logo, where the lens is subtly metaphorized through a pure circular form. The entire branding system is designed to inspire trust, professionalism, and care, addressing both specialists and patients seeking advanced, personalized vision correction solutions.
FULL CASE STUDY COMING SOON.
