PERFIXIO
Partners in dental precision

ABOUT PROJECT
From MioSmile to Perfixio: a new smile for a laboratory of technical excellence
In an industry where precision and trust are essential, Perfixio aims to become the benchmark for quality in dental technology. The project began with a strategic challenge: redefining the identity of a laboratory previously known as MioSmile. The new name – Perfixio – synthesizes two fundamental attributes of the brand: perfection and fixation. In this way, we created a strong, memorable, and technical name that conveys professionalism and durability.
Alongside the renaming process, we developed a complete brand identity that reflects the rigor and innovation behind every Perfixio product and service. From the technically inspired logo—symbolizing both a smile and the idea of beginning and end—to the color palette and full visual system, every element communicates precision, trust, and modernity.
INDUSTRY
Medical
SERVICES
Brand Strategy
Brand Positioning
Naming
Verbal Identity
Brand Identity
Brand Communication








