OCULARIA
Free your eyes!
ABOUT PROJECT
A brand that opens eyes and horizons
We created a brand for Ocularia that speaks of freedom, clarity, and transformation. Based on the positioning “Free your eyes!”, we developed a visual and verbal identity that reflects the promise of liberation from traditional glasses and contact lenses—through innovative contactology solutions, especially orthokeratology.
At the heart of the identity lies a stylized dandelion, a visual metaphor for freedom and for the eye that opens, transforms, and adapts. Its dynamic form expresses the flexibility of Ocularia’s solutions and the subtle yet profound impact they have on people’s lives—like a gentle breath that restores natural sight.
The entire brand universe is built around the idea of release—from worries, limitations, and compromises. Through design, tone of voice, and message architecture, we supported an empathetic and forward-thinking positioning, aligned with Ocularia’s technological innovation and personalized approach.
INDUSTRY
Medical
SERVICES
Brand Strategy
Brand Positioning
Naming
Verbal Identity
Brand Identity
Brand Communication
The brand universe extends consistently into know-how-driven graphic elements, helping Ocularia define a rapidly evolving market.
