New challenges on new markets


As part of a natural expansion plan for a crypto market leader, Binance entered the Romanian market to educate the public about the opportunities offered by the platform and to try to create a clear legal framework for worldwide operation.

Together with the Binance team we created a brand extension to communicate the launch and the first public engagement event. Starting from the message “Welcome to Bucharest, crypto lovers”, we developed a graphic system in which the company logo creates, expands and incorporates communication, transforming into both simple and complex elements. The custom font we created helps communication by creating brand unity.

The new visual system has the main role of localizing the brand for the Romanian market and naturally evolves into elements of welcoming, directing, educating and creating a brand atmosphere for Binance.


Finance & crypto


Brand strategy
Brand localization
Brand identity
Event design