ACP
Air through perfection
ABOUT PROJECT
Perfection in air handling
As architects of the ACP rebranding, we dedicated ourselves to building a new identity and a new brand concept – “Air through perfection”, a positioning that transcends simple functionality to achieve the perfect symbiosis between technology and design.
The new ACP image is a metaphor for craftsmanship and innovation, with a visual identity that brings beauty and efficiency to the fore, subtly underlined by the metaphor of a bird whose flight is inspired by the shape of a ventilation grille. Every element of the rebranding – from the product names to the entire brand universe – has been refined to reflect this vision. Now, ACP is no longer just a name, but a promise: Air through perfection.
