A personality, a school, a brand

As part of our pro bono initiatives, we were delighted to collaborate with Ștefan Pascu Gymnasium School in Apahida to create a meaningful visual identity. Inspired by the figure of Ștefan Pascu, a name of great significance in local and broader history, the new identity bridges the educational spirit and the community.

We transformed Ștefan Pascu’s face into a modern graphic symbol that speaks both to tradition and openness to the future. Through this design, we aimed to capture the essence of the school and craft a friendly, accessible, and memorable image. Our goal is for the new identity to offer the institution a distinctive touch while strengthening the connection between students, teachers, and parents with Apahida, thus fostering a sense of belonging and local pride.