Digital brand for a new SGR behavior

ABOUT PROJECT

For IZI, we built more than a website. We created a digital experience that explains and accelerates the adoption of a new behavior: returning SGR packaging grouped in a bag, quickly and without friction.

We started by building a digital-first brand, designed to educate, simplify, and drive adoption of this new way of returning packaging. We delivered a visual refresh of the existing identity and developed a modular, flexible brand system capable of translating complexity into clarity. The rounded IZI triangles support action, guidance, and a direct, memorable logic: scan, stick, drop, get paid.

We delivered the design, development, and implementation of the website as the main onboarding tool: clear structure, simple steps, and unambiguous messaging. Identity and digital experience were designed together, ensuring that every interaction feels intuitive and fast.

The result is a brand that doesn’t just communicate a new service, but redefines how people interact with SGR: simple, fast, and effortless.