“5 Star Romania” is the first strategic brand activation program developed by Tomorrow Branding for Bibi Touroperator, following the extensive rebranding and repositioning process carried out together last year. The new concept represents a natural evolution of the Bibi brand and aims to redefine the way Romanian tourism is perceived: par excellence, authentic experiences and standards worthy of a mature industry.

The program begins with a program dedicated to Bibi partners, held for the first time at the Grand Hotel President 5*, a symbol of the new generation of hospitality in Romania. For four days, we will discover places, people and experiences that truly deserve five stars, in an immersive format that combines presentations, brand activations, gamification and cultural moments.

Tomorrow Branding built the entire umbrella concept, the messaging system, the experiential mechanics of the five stars and all the engagement elements, from collaborative workshops to digital activations and symbolic materials.

“Romania de 5 Stele” thus becomes not just an event, but a recurring platform through which Bibi Touroperator consolidates its role as a facilitator of Romanian tourism and promoter of destinations that raise industry standards.