{"id":16272,"date":"2023-09-15T05:55:24","date_gmt":"2023-09-15T03:55:24","guid":{"rendered":"https:\/\/tomorrowbranding.ro\/?p=16272"},"modified":"2025-05-17T14:25:43","modified_gmt":"2025-05-17T12:25:43","slug":"crafting-brands-for-stories-of-passion-behind-the-brew","status":"publish","type":"post","link":"https:\/\/tomorrowbranding.ro\/en\/crafting-brands-for-stories-of-passion-behind-the-brew\/","title":{"rendered":"Crafting brands for stories of passion behind the brew"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;we&#8221; uncode_shortcode_id=&#8221;492926&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; 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link=&#8221;|||&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;140875&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;110980&#8243;]NEWS[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-965683&#8243; uncode_shortcode_id=&#8221;106226&#8243;]Crafting brands for stories of passion behind the brew[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;206640&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;134513&#8243;][vc_single_image media=&#8221;16285&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;549942&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;196413&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;134513&#8243;][vc_single_image media=&#8221;16285&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;199439&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;servicii&#8221; uncode_shortcode_id=&#8221;175875&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;518496&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_icon icon=&#8221;fa fa-arrow-down2&#8243; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;113425&#8243;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;195417&#8243;]Enjoying a cold, locally brewed craft beer is a special experience. From the first pour to the last drop, it\u2019s more than just taste \u2014 it\u2019s about story, passion, and community.<\/p>\n<p>We\u2019ve had the privilege of giving identity to such stories. In C\u00e2mpene\u0219ti, we collaborated with local brewers to create a brand with a local soul: Made in C\u00e2mpene\u0219ti, an umbrella under which two distinct beers were born \u2014 Festival Beer, vibrant and friendly, and Aramie, a beer with character, inspired by the peaceful sunsets near the Some\u0219 River.<\/p>\n<p>In Cluj, we supported the Cluj Homebrew Community, a collective of craft beer enthusiasts. For them, we built Brothers in Barley \u2014 a brand identity that celebrates camaraderie, learning, and the joy of brewing together.<\/p>\n<p>These projects challenged us to translate flavors, values, and emotions into a coherent visual language. More than just labels or logos, we created living brands that speak about the places they come from and the people who make them possible.<\/p>\n<p>To us, every beer is the beginning of a conversation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;servicii&#8221; uncode_shortcode_id=&#8221;180478&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;139436&#8243;][vc_single_image media=&#8221;16287&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;104801&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;398407&#8243;][vc_single_image media=&#8221;16275&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;562632&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_name=&#8221;servicii&#8221; uncode_shortcode_id=&#8221;159275&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;150315&#8243;][vc_single_image media=&#8221;155186&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;458098&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;17446&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sipping on a cold, locally brewed craft beer it\u2019s a great experience. From the first pour to the last drop, it&#8217;s a feeling that goes beyond taste. It&#8217;s about the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-16272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/posts\/16272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/comments?post=16272"}],"version-history":[{"count":16,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/posts\/16272\/revisions"}],"predecessor-version":[{"id":155199,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/posts\/16272\/revisions\/155199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/media\/16283"}],"wp:attachment":[{"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/media?parent=16272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/categories?post=16272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/tags?post=16272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}