{"id":159595,"date":"2025-11-11T13:11:10","date_gmt":"2025-11-11T11:11:10","guid":{"rendered":"https:\/\/tomorrowbranding.ro\/?p=159595"},"modified":"2025-12-28T08:04:43","modified_gmt":"2025-12-28T06:04:43","slug":"lenshub-becomes-vizofia-from-vision-to-a-hub-of-visual-precision","status":"publish","type":"post","link":"https:\/\/tomorrowbranding.ro\/en\/lenshub-becomes-vizofia-from-vision-to-a-hub-of-visual-precision\/","title":{"rendered":"LensHub becomes Vizofia. From vision to a hub of visual precision."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;we&#8221; uncode_shortcode_id=&#8221;492926&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;883918&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221;][vc_icon icon=&#8221;fa fa-arrow-down4&#8243; size=&#8221;fa-2x&#8221; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;133487&#8243;][\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;140875&#8243;][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221;][vc_column_text uncode_shortcode_id=&#8221;258578&#8243;]NEWS[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-965683&#8243; uncode_shortcode_id=&#8221;176529&#8243;]LensHub becomes Vizofia. From vision to a hub of visual precision.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;144197&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;276704&#8243;][vc_single_image media=&#8221;159540&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; uncode_shortcode_id=&#8221;203685&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;754982&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;276704&#8243;][vc_single_image media=&#8221;159540&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; uncode_shortcode_id=&#8221;204266&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_name=&#8221;servicii&#8221; uncode_shortcode_id=&#8221;173667&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;518496&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_icon icon=&#8221;fa fa-arrow-down4&#8243; size=&#8221;fa-2x&#8221; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;133487&#8243;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;210135&#8243;]A brand doesn\u2019t change when it wants to be something else, but when it has become more than it once was. That\u2019s how the rebranding journey of LensHub began, evolving into Vizofia, a brand that carries forward the experience, trust, and expertise built over years of collaboration with professionals in ophthalmology and optometry.<\/p>\n<p>Starting from an in-depth analysis of the brand, the team, and its market perception, we uncovered an essential truth: LensHub was no longer just a lens supplier, but an active partner for doctors, clinics, and patients. From this insight emerged a new meaning, a hub of precision, health, and ocular technology, bringing together science, technology, and care for the eyes under one shared vision.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;861406&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;159552&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; uncode_shortcode_id=&#8221;207411&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;159566&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; uncode_shortcode_id=&#8221;214722&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;135052&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;159590&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; uncode_shortcode_id=&#8221;353824&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;159569&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; uncode_shortcode_id=&#8221;173901&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;515952&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;159575&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; uncode_shortcode_id=&#8221;262944&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;159572&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; uncode_shortcode_id=&#8221;282196&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;servicii&#8221; uncode_shortcode_id=&#8221;460889&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;518496&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_icon icon=&#8221;fa fa-arrow-down4&#8243; size=&#8221;fa-2x&#8221; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;133487&#8243;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;186560&#8243;]The new name, Vizofia, emerges from the meeting between vision and ophthalmology, expressing the transition from \u201cvisual\u201d to \u201cophthalmologic,\u201d from the clarity of perception to the complexity of science. Its visual identity is built from geometric forms that evoke the eye and precision, with patterns and dynamics inspired by corneal topographies and lens design.<\/p>\n<p>The brand\u2019s structure was developed around five key directions: Soft Lenses, Special Lenses, Eye Health, Lens Care, and Technology &amp; Support; components that define Vizofia as a complete ecosystem dedicated to professionals in the field.<\/p>\n<p>For Tomorrow Branding, Vizofia represents more than a new identity. It is an example of how branding can translate science into emotion, technology into trust, and vision into a shared human language. The project was officially launched in November 2025 at the RCLSO Congress in Sibiu, through a dedicated workshop on advanced contactology and myopia management.<\/p>\n<p><strong>Full case study coming soon.<\/strong>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.vizofia.ro|title:www.vizofia.ro|target:_blank&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;711617&#8243;]www.vizofia.ro[\/vc_button][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;17476&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A brand doesn\u2019t change when it wants to be something else, but when it has become more than it once was. That\u2019s how the rebranding journey of LensHub began, evolving into Vizofia, a brand that carries forward the experience, trust, and expertise built over years of collaboration with professionals in ophthalmology and optometry.<\/p>\n","protected":false},"author":1,"featured_media":159582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-159595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/posts\/159595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/comments?post=159595"}],"version-history":[{"count":9,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/posts\/159595\/revisions"}],"predecessor-version":[{"id":160166,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/posts\/159595\/revisions\/160166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/media\/159582"}],"wp:attachment":[{"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/media?parent=159595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/categories?post=159595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomorrowbranding.ro\/en\/wp-json\/wp\/v2\/tags?post=159595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}