Brand identity and naming which helped the non-formal education event Nomad score an A with its students
The Romanian youth association, A4ACTION, set up 6 events dedicated to non-formal education via a caravan. With the help of 5 other associations, the event would arrive at different locations across the Ilfov county on specific dates.
They approached us to help establish the name and brand identity for the project.
The inspiration behind the name
Nomad is a journey that continuously seeks to promote education, a constant movement and manifestation, as it is visually illustrated by the location symbol. It’s a brand that speaks about the characteristic of a generation: the continuous journey towards new discoveries, the reshaping to the dynamism of the world, where the static is almost lacking. We are all nomads in the journey towards self-discovery.
A brand identity which adds clarity
To enhance both the communication of events and the memorability of the name, we created “location” – a guiding symbol that makes it easy for young people to identify the information needed to take part in the caravan events.
The location is the starting point where other nomadic, hipster elements are built. The graffiti pattern adds personality to the brand identity and encourages action – marking the passage of the caravan through different locations.
Spreading the word with powerful brand design and communication
The brand communication we created accurately reflects the brand spirit. Thus, the travellers are imprinting their personal mark on all locations.
The colour choices and word style represent youthfulness, which helps to generate closeness and trust. While the logo with the location symbol allowed communication to be developed.
The impact of our work
Nomad is recognised as one of the most innovative projects dedicated to non-formal education. The caravan events were a real success, resulting in the development of new representative relationships with non-government organisations. It also won an award at the Youth Gala in Romania.
Looking ahead, A4ACTION are planning on making Nomad one of their main projects.
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