Helping Ilfov County Youth Foundation reach a younger audience with a fresh visual identity

Following a joint national initiative, several Ilfov County Youth Foundation non-governmental organisations united to help develop the resources and opportunities for young people in Romania.

We supported the foundation by creating a new visual identity and brand direction for free.

A visual identity young people can relate to

Starting with Ilfov’s “young people for the future” slogan, we combined “words” with “facts” by creating two relevant symbols which reflect a young and personal style.

The hand symbolises a common youth greeting and is designed to feel approachable. While the bottom of the hand represents a speech bubble, which is an important way of reminding the younger generation that Ilfov is easy to talk to.

The colours are deliberately striking. They add a playful element to the charity organisation and help them stand out when displayed for advertising purposes.