Bulevard M

In the urban agglomeration of restaurants, Bulevard M wanted to make its place on the market with a new bistro concept, thus welcoming customers who wanted a quick lunch in the afternoon and a slow dinner in the evening. We supported this process from naming to brand implementation and location design.

Mmmmmm…from breakfast to dinner

The name comes to reinforce the concept of urban bistro and highlight the location – Muncii Boulevard. The brand identity was built in the form of a scalable coat of arms that always has at its base the letter “M” symbolized in the form of a table. All visual style elements are derived from these symbols. The landscape is complemented chromatically and visually by elegant and modern elements inside the location.


Bulevard M managed to attract the desired audience, becoming a new oasis in the crowded urban landscape.